Today I learned about view-throughs from this great infographic

The average click-through rate in the US is a measly 0.1 %. 0.1!

Basically, they are much more effective than click-throughs and account for 85% of the response from online ads.

I’d love to see digital entertainment / media content (online games, Kindle books, etc.) as one of the categories in that product comparison chart, though (“Breakdown of Average Order Values, View-through vs. Click-through).


Then vs. now, in games

I love how the "games now" pic is military-style since all popular video games these days are 1st person shooters

One slide from @KunalDPatel’s presentation at the IxDA LA Interaction13 Redux event. Full presentation can be found here.

I love how the “games now” pic is in military style since all popular video games these days are basically military-themed 1st person shooters.

pudding chocolate chip cookies

After having a late lunch of Ricky’s Fish Tacos (our first time! And it did not disappoint), I got a hankering for something sweet. It is Easter after all, and since I don’t have chocolate bunnies, Cadbury eggs, jelly beans, or fluorescent Peeps around me to partake in, I could always use a cookie.

So I decided to try pudding cookies. 


These were way tastier than the sub-par picture. I keep baking at night. Sorry!

The recipe is basically a spin on a traditional chocolate chip cookie, but it’s more fool-proof. The pudding makes the cookies nice and soft and gives you some insurance in (over)-baking. They’re also hardy little things. I sort of dropped one while transferring them to the cooling rack and it barely even dented. 

Adapted from Nikki’s recipe from Chef in Training. I cut the sugar, as I do for most baking recipes, and sprinkled in some espresso salt in the flour mixture. 


1 1/2 sticks (or 3/4 cup) butter
3/4 cup brown sugar minus 1-2 Tsb
2 tsp white sugar
1 (3.4 oz) package instant vanilla pudding OR 2 small packages (1.85 oz)
2 eggs
1 tsp vanilla
1 tsp baking soda
2-1/4 cups flour
1-2 cups chocolate chips (or whatever add in you would like)

  1. Preheat oven to 350 F.
  2. Stir together flour and baking soda and set aside.
  3. In a large bowl, cream butter and sugars together.
  4. Add in pudding package and beat until well blended.
  5. Add eggs and vanilla.
  6. Add flour mixture slowly until well incorporated.
  7. Add chocolate chips or whatever add-in you chose.
  8. Roll into 1″ balls and place on greased baking sheet. Flatten the cookies since if you want a thinner cookie (my personal preference).
  9. Bake at 350 F for 8-12 minutes (about 11 minutes in my oven), and I rotated the pans halfway through when I remembered.

Extremely simple and straightforward recipe. I don’t even want to tell you how many cookies I ate before I finished baking the last batch. Good thing I went to spin class this morning. 

Happy Easter, everyone! Hope you had some of that disgusting Easter candy that I was craving all day!